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It’s generally recommended that retail stores remodel their shop floors every 5-7 years, with color schemes updated every 18-36 months. Following this model keeps the store looking fresh, modern, and relevant. Unfortunately, the costs of a floor remodel can quickly rise into the hundreds of thousands of dollars, eating a massive chunk of liquidity.
With the evolution of smart technology, interconnected systems, and the latest range of LED technology, what if we told you the appearance of a remodel could be completed at any time, at the push of a button, with virtually no cost?
In this post, our Bickimer lighting experts reveal the secrets of lighting psychology, and how subtle lighting can boost your revenue without breaking your bank account.
Lighting Psychology?
We’ve known for decades that specific colors and lights can affect people’s moods. Night clubs and bars have used lighting for this since the 1960s. Modern lighting psychology is a technique for using light intensity, layout, and coloring to influence purchase intent. More and more businesses are adding this cost-effective tool to their bag of marketing tricks.
How Does It Work?
Recent advances in LED lighting have not only made smart bulbs cheaper but also produced an entire line of long-lasting, variable size bulbs capable of producing up to 16 billion colors in the visible spectrum.
Using a combination of strip, recess, highlight, and open fixtures, lighting can be adjusted for ambient atmosphere throughout the store, as well as to enhance highlights for product displays. Controlled by a series of wireless hubs, lighting can be controlled either through an app on the cell phone, or on a desktop, laptop, or tablet.
You can establish presets that change depending upon the needs of the day, or you can customize individual bulbs and elements to produce any effect you can imagine.
Not only can you produce static changes, but the newest smart bulb systems are flexible and hardy enough to create dynamic displays of changing color at almost any speed and frequency.
The Savings?
Compared to a complete floor remodel, lighting adjustments can save potentially millions of dollars in the long run. With affordable and reasonable setup and installation costs that are far lower than a remodel, the proper lighting can add years of valuable life to your interior.
The versatility of these lighting systems can also increase revenue by eliminating the need for expensive dynamic displays with moving parts, and by allowing you to focus attention on your most profitable product lines without the need for time-consuming display resets.
What are You Waiting For?
With the proven success of these systems at large retailers like JC Penny, Macy’s, TJ Maxx, and others, there has never been a better time to book your consultation with a lighting expert and evolve your business to the next 21st-century level.
For all your concierge lighting needs, book your consultation today with our Bickimer Electric lighting experts at 913-313-6751, or book online using the handy buttons above
Proudly serving the Leawood and surrounding areas, Bickimer Electric is your number one Kansas City electrical specialist!
